Cookie Policy

This website is operated by WE LOVE COMPARE LTD, a company registered in England and Wales (Company Number: 16673318) with its registered office at 3rd Floor, 86-90 Paul Street, London, England, EC2A 4NE.

This policy explains how cookies and similar technologies are used on the We Love Compare website. It should be read alongside our Privacy Policy and Terms of Service.

Cookies are small text files that a website may store on your computer, tablet, or phone through your browser. They can help a website function, remember settings, measure usage, or support advertising and affiliate attribution.

Session cookies normally expire when you close your browser. Persistent cookies remain for a defined period or until you remove them. Cookies may be placed by the website you are visiting (first-party cookies) or by another service (third-party cookies).

Current position: We Love Compare uses Google Analytics cookies only where you have consented to analytics.

Google Analytics helps us understand visits, page usage, interactions, device and browser characteristics, approximate location, and website performance. Analytics cookies are not set before you provide consent.

Essential cookies may be used by our hosting or security infrastructure where strictly necessary to deliver the website, balance traffic, prevent abuse, or maintain technical security. These cookies do not exist to build advertising profiles.

We do not currently use advertising, social-media, personalization, or affiliate-tracking cookies on We Love Compare.

Strictly Necessary

These technologies are required for core operation, security, network delivery, or remembering a privacy choice. They may be used without consent where the law permits.

We set wlc_cookie_consent_v1 for up to six months to remember whether you accepted or rejected Google Analytics. This is a first-party, strictly necessary preference cookie and does not track your browsing activity.

Functional

Functional cookies remember optional preferences such as language, region, or saved comparison settings. We do not currently use functional cookies.

Analytics

We use Google Analytics to measure how visitors use the site and to improve performance and usability. These cookies are optional and are only set after you consent. You can withdraw that consent using Cookie Settings.

Advertising and Targeting

Advertising cookies can profile interests or measure advertising campaigns across websites. We do not currently use advertising or targeting cookies.

Some product links are affiliate links. The link may contain a referral identifier or other URL parameter that tells a retailer or affiliate network that the visit came from We Love Compare. If you later make a purchase, we may receive compensation at no additional cost to you.

A referral parameter in a link is not itself a cookie. However, after you leave We Love Compare, the retailer or affiliate network may use its own cookies or similar technology to record the referral and attribute a purchase.

Those third-party technologies are controlled by the destination website, not by We Love Compare. You should review the retailer's cookie and privacy notices before accepting its cookies or completing a purchase.

Cookies are different from ordinary server logs and information contained in a web request. Our systems or hosting providers may process technical details such as an IP address, browser type, requested page, time of request, and error information to operate, secure, and troubleshoot the website.

For more information about how personal information may be handled, please read our Privacy Policy.

You can accept or reject Google Analytics cookies through our consent control. You can revisit your choice at any time using Cookie Settings in the footer. Withdrawing consent prevents future analytics collection; it does not automatically delete information already processed.

Your choice is remembered for up to six months. We may ask again when that period ends or if the purposes or technologies described here change materially.

You can still view, block, or delete cookies using your browser settings. Blocking all cookies may affect essential features on some websites, including retailer websites that you visit from our comparison results.

• Chrome: Settings → Privacy and security → Third-party cookies
• Firefox:Settings → Privacy & Security → Cookies and Site Data
• Safari: Settings → Privacy → Manage Website Data
• Edge: Settings → Cookies and site permissions

Browser menus change over time, so consult your browser provider's current help pages if these routes differ on your device.

We may update this Cookie Policy when the website, our service providers, or legal requirements change. In particular, we will revise it if we introduce advertising, personalization, or other tracking technologies.

Where required, we will present a consent choice before setting new optional cookies. We encourage you to review this page periodically.

If you have questions about this Cookie Policy or believe a cookie has been placed unexpectedly, please contact us:

You can use our contact page or email [email protected]. If possible, include your browser, device, and the cookie name shown in your browser settings.