Privacy Policy

This website is operated by WE LOVE COMPARE LTD, a company registered in England and Wales (Company Number: 16673318) with its registered office at 3rd Floor, 86-90 Paul Street, London, England, EC2A 4NE.

WE LOVE COMPARE LTD acts as the data controller for the personal data collected through this website and is responsible for determining how and why your personal data is processed.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our comparison platform and related services. It should be read alongside our Terms of Service and Cookie Policy.

Contact Our Data Protection Officer

If you have any questions about this privacy policy or our data practices, please contact us:

Company

WE LOVE COMPARE LTD

Address

3rd Floor, 86-90 Paul Street, London, England, EC2A 4NE

Contact

Via email [email protected]

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk, though we encourage you to contact us first so we can address your concerns.

We collect personal data from two main categories of individuals:

Website Visitors

When you use our comparison platform, we may collect:

• Usage Data: Information about how you interact with our website, including pages visited, search queries, product comparisons, outbound merchant clicks, and browsing patterns
• Device and Technical Information: IP address, browser type and version, operating system, device information, screen resolution, and referring website
• Analytics Data: Where you consent to Google Analytics, information about visits, pages viewed, interactions, approximate location, device and browser characteristics
• Communication Records: Emails, customer support interactions, and feedback you send to us

Business Contacts

For our commercial relationships, we may collect:

• Name, job title, and professional contact information
• Business address and company details
• Communication preferences and interaction history
• Information relevant to our business relationship and service provision

Automatically Collected Information

Some information is collected automatically when you use the site:

• Google Analytics usage and performance data, but only after you consent to analytics cookies
• Affiliate click and conversion attribution using referral parameters in links and associated server-side records
• Technical logs used for security, reliability and fraud prevention

We process your personal data based on the following legal grounds under UK GDPR:

Legitimate Interests

• Providing and improving our comparison services
• Website functionality, security, and fraud prevention
• Business administration and commercial relationship management
• Affiliate click and conversion attribution required to operate and measure our comparison service

Consent

• Google Analytics and other non-essential analytics cookies

Contract Performance

• Processing and responding to your inquiries

Legal Compliance

• Compliance with tax, accounting, and regulatory requirements
• Responding to legal requests and protecting our rights
• Consumer protection and trading standards compliance

We use the personal data we collect for the following purposes:

Service Provision

• Operate our product comparison platform and deliver core services
• Process and respond to customer inquiries and support requests
• Display relevant product comparisons and retailer offers

Platform Improvement

• Analyze user behavior to enhance website functionality and user experience
• Conduct market research and gather feedback on our services
• Develop new features and improve existing ones
• Optimize search results and product recommendations

Business Operations

• Affiliate marketing and commission tracking
• Financial reporting and business analytics
• Commercial relationship management
• Legal compliance and regulatory reporting

Communications

• Provide customer support and technical assistance

We do not sell your personal data to third parties. We may share your information in the following limited circumstances:

Service Providers

• Hosting and cloud infrastructure providers
• Google Analytics, where you consent to analytics cookies
• Customer support and communication platforms
• Kelkoo and relevant affiliate or merchant partners

All service providers are contractually required to protect your data and use it only for specified purposes.

Legal and Regulatory Requirements

• Compliance with legal obligations, court orders, or regulatory requests
• Protection of our rights, property, or safety
• Prevention of fraud or illegal activities
• Consumer protection and trading standards authorities

Business Transactions

In the event of a merger, acquisition, or sale of our business, personal data may be transferred as part of the transaction, subject to equivalent privacy protections.

Affiliate Partners

We participate in affiliate marketing programs. When you click on merchant links, the outbound URL may include publisher, campaign, or click identifiers. We and our affiliate partners may use those identifiers and associated server-side records to attribute a click or purchase and calculate commission. We Love Compare does not place an affiliate-tracking cookie on your device for this purpose.

Some of our service providers are located outside the United Kingdom. When we transfer your personal data internationally, we ensure appropriate safeguards are in place:

• Transfer to countries with adequacy decisions from the UK government
• Use of Standard Contractual Clauses approved by UK authorities
• Certification schemes such as Privacy Shield successors
• Binding corporate rules for multinational service providers

Please contact us for specific information about international transfer mechanisms for particular services.

We retain personal data only as long as necessary to fulfill the purposes outlined in this policy:

Usage and Analytics Data

• Google Analytics data: Retained according to our configured Google Analytics retention settings and your consent
• Affiliate attribution records: Retained only as long as reasonably required for attribution, reconciliation, fraud prevention, and financial reporting

Communication Data

• Communication records: Typically retained for 6 years for business purposes

Legal and Financial Records

• Tax and accounting records: Retained for 6 years as required by law
• Legal dispute records: Retained until resolution plus applicable limitation periods

We implement comprehensive security measures to protect your personal data:

Technical Safeguards

• Encryption of data in transit using SSL/TLS protocols
• Encryption of sensitive data at rest
• Secure hosting environments with regular security updates
• Access controls and authentication mechanisms
• Regular security assessments and penetration testing

Organizational Measures

• Staff training on data protection and security practices
• Data access controls and need-to-know principles
• Incident response procedures for security breaches
• Regular review and updating of security policies
• Vendor security assessments and contractual obligations

We use cookies and similar technologies to enhance your experience and operate our services:

Essential Cookies

• Required for website functionality and security
• Load balancing and performance optimization
• Remembering your cookie consent choice for up to six months using the strictly necessary wlc_cookie_consent_v1 cookie

Analytics Cookies

• Google Analytics measures visits, page usage, interactions, and technical performance
• Analytics cookies are only set after you provide consent

Affiliate Attribution

Our affiliate attribution uses identifiers in outbound URLs and associated server-side records. We do not place affiliate-tracking cookies on your device. A retailer or affiliate partner may use its own cookies after you leave our website, subject to its own policy.

You can accept, reject, or later withdraw consent for analytics cookies using our Cookie Settings control. For detailed information, please see our Cookie Policy.

Under UK data protection law, you have the following rights regarding your personal data:

Access and Portability

• Right of Access: Request a copy of personal data we hold about you
• Right to Portability: Receive your data in a structured, machine-readable format

Correction and Deletion

• Right to Rectification: Correct inaccurate or incomplete personal data
• Right to Erasure: Request deletion of your personal data in certain circumstances

Processing Controls

• Right to Restrict Processing: Limit how we use your data in specific situations
• Right to Object: Object to processing based on legitimate interests or for marketing
• Right to Withdraw Consent: Withdraw consent for processing that relies on your consent

Exercising Your Rights

To exercise any of these rights, please contact us using the details provided in Section 1. We will respond within one month and may require identity verification to protect your privacy.

Most rights are free of charge, but we may charge a reasonable fee for excessive or repetitive requests.

Important: This website operates as an affiliate comparison platform. We may receive commissions when you click on links to merchant websites and make purchases.

Affiliate Tracking

• Outbound links may contain publisher, campaign, and click identifiers used to monitor clicks and conversions
• We may combine these identifiers with server-side click and conversion records for commission reporting and fraud prevention
• We only track affiliate-related activities, not your overall browsing behavior
• We Love Compare does not place an affiliate-tracking cookie on your device

Your Choices

Affiliate URL attribution is separate from your Google Analytics cookie preference. You may avoid affiliate attribution by not using outbound merchant links and instead visiting the retailer directly. Affiliate commissions help us provide free comparison services.

Our platform contains links to merchant websites and other third-party sites. This privacy policy applies only to our website and services.

• Third-party websites have their own privacy policies and practices
• We are not responsible for the privacy practices of linked websites
• We recommend reviewing the privacy policies of any websites you visit
• Exercise caution when providing personal information to third parties

Our services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children under 16.

If we become aware that we have collected personal data from a child under 16 without appropriate consent, we will take steps to delete such information promptly. Parents or guardians who believe their child has provided us with personal information should contact us immediately.

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements.

Notification of Changes

• Material changes will be prominently displayed on our website
• The "Last updated" date at the top of this policy will always reflect the most recent version

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Contact us via email [email protected] or through our support channels. We will respond to your inquiry as promptly as possible, typically within 48 hours for general inquiries and within one month for formal data protection requests.

For urgent privacy matters or data breaches, please mark your communication as "URGENT - PRIVACY MATTER" to ensure prompt attention.